Support Tobacco Prevention Campaign
Tobacco is one of the most profitable industries in the world. It’s also one of the deadliest. Tobacco products kill approximately six million people around the globe every year, including 443,000 Americans. Unchecked, tobacco-related deaths will increase to more than eight million a year by 2030, and 80 percent of those deaths will occur in the developing world.
Ironically, you won’t find many tobacco executives who smoke. They know better. “That’s a right we reserve for the young, poor, black and stupid,” said one tobacco executive.
Not only does tobacco generate billions of dollars for stockholders, it generates billions of dollars for governments. In fact, governments save billions more when smokers die prematurely and forfeit their pensions and retirement benefits. In a 1999 report, Philip Morris bragged to the Czech Republic that these are “positive benefits of smoking.”
Duke University prepared a similar study about smoking in the U.S. It concluded that for every pack of cigarettes sold in this country, the American government saves 83 cents on Social Security and other programs due to premature death.
About 80 percent of America’s health care costs are linked to tobacco and alcohol—two legal forms of drugs. Tobacco-related illnesses alone are the single most preventable forms of death and cost the U.S. about $96 billion each year. The good news is that 70 percent of all smokers try to quit every year. The bad news is that only about 10 percent have the strength to succeed.
When it comes to tobacco marketing, the facts speak for themselves. About 80 to 90 percent of new smokers are teenagers. This includes almost 20 percent of all eighth graders. According to tobacco company documents, these companies actually target young people to replace the sales and profits once generated by smokers who have died or quit.
Crossbow Communications is a full-service advertising agency and public relations firm in Denver, Colorado and Phoenix, Arizona. The PR firm specializes in issue management and public affairs. Write to Gary Chandler to learn more about our campaign to prevent teen smoking email@example.com